Didn't anyone say to them "Hey guys, you want profits to go up or at least stabilize."
The fact that Funcom is siphoning off Cash on Hand, this bodes ill for their continued efforts.
Now , of course, the Montreal move is a good measure and will save cash, and a note in the financials about saving on fees for servers and bandwidth down the road (I smell a server merge here) could help.
But, when you bleed subs, and you make no move to advance the game in any manner, shape or form, the horrible feeling you get...you know, that one down in your tummy of gut wrenching horror..sets in on the future of the company and game.
So far, discussion has circulated on the 1.06 update. A doozy for sure...with guild renown, new PvP content and some other changes (like Tier 3...you know, raid content that has not been updated for months and months), is AWOL on the Testlive servers months after the release of 1.05.
Maybe to some this is normal. Hard to say. But, when people start complaining of all the multiple 80's they have and no new content to do, except the last update which added a total of 2-4 hours of stuff ...that becomes a problem, at least to me.
Funcom decides to offer a free return to old players. Why do this when there is nothing major new to do? And then sit on your laurels as you hope they will stick it out for the 1.06 update.
Maybe giving away stuff will help them in this endeavor. Beta invites, free expansion, XP potions...the lot.
How do you make money doing this exactly?
Well, I think Funcom is following the Golden Rule I stated, and think that the money will keep pouring in as they enter "Status Quo".
But, guess what...I think Judas Priest said it best..."You've got another thing coming..."